South Africa, Sept. 18 -- That still matters, but it is no longer enough.

With online shopping making convenience increasingly accessible, consumers now have more choice over how and where they spend both their money and their time. For physical retail destinations, the question is shifting from "What can I buy here?" to "Why should I spend my time here?"

That is pushing shopping centres to evolve into lifestyle destinations built around more than transactions.

The new currency is time

Convenience remains a major reason people visit shopping centres, but it is increasingly about making the most of limited time.

A single visit might mean buying groceries, collecting an online order, meeting a friend for lunch, browsing fashion stores,...