South Africa, June 8 -- South African businesses are under growing pressure to adopt artificial intelligence (AI), but according to digital transformation consultancy DY|DX, many organisations are focusing on the wrong part of the challenge.

While much of the market conversation remains centred on tools, platforms and automation, DY|DX argues that the real barrier to successful AI adoption is far more human: organisational behaviour, workflow friction and the reality of how people actually work inside companies.

According to Nevo Hadas, founder and partner at DY|DX, businesses are often treating AI as a technology problem when it is fundamentally a transformation problem. "The technology is no longer the hardest part. AI tools are becom...