South Africa, July 24 -- US and SA politics

For those who haven't seen it, the advert touches on the debate around South Africans relocating to the United States under the refugee programme. It does so in typical tongue-in-cheek fashion, using a World Cup storyline to land the punchline.

As expected, the reactions have been all over the place. Some people thought it was clever. Others thought it was completely inappropriate. And judging by the responses I've seen online, there doesn't seem to be much middle ground.

What strikes me is that this may be exactly what WeBuyCars was aiming for.

Let's be honest - most advertising barely registers anymore. We scroll past it, skip it, mute it or forget it within minutes. Breaking through that ...