South Africa, July 25 -- For years, we've preached the gospel of earned media, thought leadership, and building genuine authority. This isn't just about getting a mention; it's about strategic positioning. With the advent of AI Overviews, conversational search, and intelligent assistants, these principles aren't just best practice - they're the very bedrock of your brand's future visibility, reputation and ultimately your lead generation.

For now, imagine Google's AI Overviews, as the most sophisticated, incredibly swift editor on the planet. Its primary goal is to provide concise, accurate, and trustworthy answers to user queries. To do this, it doesn't just crawl every page on the internet equally. Instead, it prioritises sources that ...