South Africa, April 9 -- This April, Lumenocity will transform Cape Town's Company's Garden into a multi-sensory world of immersive art, technology and storytelling. Created by South Africa's leading artists and technologists, it turns one of the country's oldest public spaces into a living canvas that feels unmistakably like the future.

Across industries, audiences are rejecting passive content in favour of experiences that feel meaningful, emotional and participatory. The data is impossible to ignore. Most marketers now consider brand experiences essential to business growth. More telling still, nine in ten consumers are more likely to buy from a brand after an experiential encounter. Experience changes behaviour in ways traditional me...