South Africa, Sept. 18 -- Each year, Warc tracks the results of the top regional and global award shows for creativity and effectiveness for the Warc Rankings, a benchmark for marketing.

Using 11 years of Warc Rankings data of show results from 2015 to 2025, a total of 6,360 ideas have been analysed to assess the correlation between creativity and effectiveness, the characteristics of the best-in-class campaigns, and the creative conversion by sector, brand and agency work.

Amy Rodgers, head of content, Warc Creative, says: "Drawing on findings from 11 years' worth of War Rankings data, we examined whether campaigns recognised for creative excellence have sustained or strengthened their performance edge compared to last year's findings ...