South Africa, Feb. 5 -- Too often, community radio is underestimated. In South Africa it is one of the most powerful and inclusive communication networks. Having worked with community radio for years, first as a digital strategist and now in product development and marketing, I've seen its beauty up close. It's a space where culture, conversation and connection come together naturally. Where presenters don't just broadcast, they build relationships. Every shout-out, every song request, every live read carries something deeper than sound. It's trust, built one conversation at a time.

For brands, community radio offers something few channels can: credibility. Where audiences are sceptical, trust is currency. Community radio provides that a...