South Africa, July 23 -- This is where Demand Gen in DV360 comes in. Now fully available, its helping brands move from passive reach to real performance and at dentsu Performancemedia, we're seeing the results first-hand.

Since launching and trialling this Beta Test in October 2024, Demand Gen in DV360 has become a key part of how we drive performance on YouTube. Now fully available in-platform, its helping brands move from passive reach to real performance and at dentsu Performancemedia, we're seeing the results first-hand.

As a Google Sales Partner, dentsu clients are also whitelisted to test Beta products before general release, giving them a critical first-mover advantage in a competitive digital landscape.

Demand Gen allows advert...