South Africa, Sept. 9 -- Nowadays, where attention is currency, owning a unique and impactful phrase can set you apart, boost visibility, and unlock real commercial value.

Think of Let's get ready to rumble, famously coined by American boxing announcer Michael Buffer during the legendary fight between Muhammad Ali and George Foreman. That phrase alone has earned Buffer hundreds of millions through licensing deals, appearances, and merchandising.

But can local creators, influencers, and brand-owners protect and monetise their own iconic phrases? The short answer is yes, provided certain legal requirements are met.

What exactly is a slogan, tagline, or catchphrase?

These are short, memorable phrases used in branding, marketing, and ente...