South Africa, Aug. 20 -- Your customers are still driving to work every morning. They're still listening to the radio over breakfast. They're still shopping, planning weekends, booking holidays, renovating homes, buying vehicles, choosing restaurants, and deciding who they trust with their business.

The question is: are they hearing about you?

Every day at OFM, we meet business owners who tell us they wish they'd started advertising sooner. Not because advertising magically solves every business challenge, but because it keeps their business in the conversation. It reminds people they're there. It builds familiarity. And when the time comes to make a purchase, familiar brands are often the ones people choose first.

Think about the busi...