South Africa, Oct. 10 -- The popular 'Rev-Jou-Jeep' video, a satirical take on the Afrikaner refugees who recently started relocating to the US, has garnered over 333,000 views on YouTube alone and millions more across other social media platforms.

The video saw WeBuyCars taking home top honours at the recent Google-hosted awards in the Creative Visionary category.

This is the latest in a flurry of viral hits that WeBuyCars has used to stay top of mind across South Africa, tapping into topical and pop culture issues.

According to chief marketing officer, Rikus Blomerus: "The approach has not always been as formalised as one would think. Bennie, Bouwer and the team sometimes come up with an idea and if it's something relevant and people...