South Africa, March 3 -- Redesigning the Agency Value Model outlines why pricing changes alone are no longer sufficient and recommends that agencies adopt solution-led productised offerings as AI challenges traditional ways of working and cuts revenue by reducing hours and fees.

Aimed at CEOs, CFOs, and leadership teams, the report seeks to encourage agencies to decouple revenue and profit from staffing numbers and is designed as a guide for change across the agency community.

The report includes insights and examples from agency brands that have already started on this path, including 72andSunny, BOND, Bond Brand Loyalty, FIG, Monks, Time Under Tension, VCCP and We. Communications.

Redesigning the Agency Value Model highlights the urg...