South Africa, April 28 -- "This advert hails from a different era, but it resonated with customers for a number of reasons," said Bridget Harpur, head of marketing for the Volkswagen Passenger Car brand.

"It still rings true for the Volkswagen Group Africa we see today, with diverse teams working together proudly towards the common purpose of delivering quality vehicles.

"With 2026 being the 75th anniversary of Volkswagen in South Africa, it seemed like the perfect time to revitalise this advert and remind South Africa what Volkswagen continues to stand for."

Ahead of its time

The automotive brand partnered yet again with Ogilvy (then Rightford, Searle-Tripp, and Makin), a long-standing creative partner to VWGA who originally brought ...