South Africa, May 29 -- The most effective marketing work in the US recognises campaigns that delivered measurable business results through bold strategy, creative effectiveness, and cultural relevance.

Fandom into a growth

At a time when sports marketing is more crowded than ever, Uber Eats transformed football fandom into a powerful growth platform for the brand - reframing one of America's biggest cultural passions through the lens of food delivery.

Through sharp strategic positioning, entertainment partnerships, and culturally resonant creative, the campaign succeeded in driving both business results and brand impact at scale.

The campaign earned additional honours throughout the night, including Gold awards in Delivery Services a...