Turning constraints into commercial advantage in Mozambique
South Africa, Sept. 1 -- What appears, from the outside, to be a market defined by limitations is, in practice, a market that rewards adaptability, creativity and resilience. Success here is not determined by who has the biggest budget or the most advanced technology. It is determined by who understands the realities on the ground and can turn constraints into commercial advantage.
People ask me what it's like doing business in Mozambique, and I never quite know where to begin, because the honest answer is that it's challenging in almost every way you can imagine, and rewarding in ways that are hard to explain unless you've lived it.
Mozambique has become one of the most demanding markets I know for media and communications. Over the pa...
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