South Africa, March 27 -- Woods moves into the role after seven years with the company. She previously served as senior sales executive in Johannesburg, where she worked closely with agencies and clients to deliver strategic out-of-home solutions across Tractor Outdoor's portfolio.

During that time, she contributed to consistent revenue growth in the Johannesburg region, strengthened long-term agency partnerships and played a role in launching high-impact digital campaigns across the company's premium roadside and retail network. Her work also focused on client retention and unlocking new category growth, particularly within financial services, retail and fast-moving consumer goods.

In her new role, Woods will focus on team leadership a...