South Africa, July 24 -- The iconic 60-second trolley dash, which became a household favourite during the 1990s through its association with K-TV, returned in June and runs to 10 August 2026, giving families the chance to recreate one of the country's most recognisable retail experiences.

The revival reflects a broader retail trend of brands tapping into nostalgia to strengthen emotional connections with consumers, while introducing classic experiences to younger generations.

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A retail campaign that defined a generation

For many South Africans, Reggie's Rush was more than a competition - it was a childhood dream.

The concept was simple: contestants had just 60 seconds to race through a Toys...