South Africa, Oct. 5 -- Developed in support of Cancervive, the campaign changes one in every 12 caps on Spar 500ml Still Water bottles to pink, representing the statistic that one in 12 women will be diagnosed with breast cancer in their lifetime.

The initiative combines packaging, in-store visibility and a purchase-linked contribution, bringing the awareness message into an everyday retail environment.

Throughout October, every purchase of Spar 500ml Still Water contributes towards Cancervive's cancer awareness, education and community support initiatives, regardless of whether the bottle has a pink cap.

Turning the product into the message

The campaign uses the bottles, their shadows and pink caps to create imagery that evokes brea...