South Africa, Sept. 25 -- The Up&Up Group, one of the biggest independently owned groups of creative companies in Africa, remains the proud African affiliate of the global M+C Saatchi Group. The new CI is seen as a statement inspired by opportunity on the African continent, which, together with independence, enables bolder, more resonant work.

The Up&Up Group CEO Jacques Burger says: "After the success of the Up&Up Group conference, where clients, industry representatives and staff experienced the new branding, it felt appropriate to share the story which shaped it. As a Group, we believe that creativity is boundless and infinite. It is the master key. We also believe that creativity is the spark that elevates everything. The new brandin...