SouthAfrica, May 28 -- Group chief executive officer Jacques Burger and group chief creative officer Neo Mashigo will present their highly anticipated talk: "Lessons in Creativity - What Africa can teach the world."

The presentation delivers practical lessons drawn from African creativity, an important consideration when navigating global industry shifts. The presentation explores how diversity of thought, the spirit of Ubuntu, and thriving in unpredictability can help global brands solve for change.

According to the Cannes Lions' official festival programme: "Change is the brief every brand is trying to crack. In Africa, it's never been optional - it's a matter of survival. This is a continent where constraint fuels ingenuity, and crea...