South Africa, Aug. 26 -- The event, which will be hosted at The Luxx Venue in Sandton, is designed to be an intimate day of thought leadership and inspiration. The insights that will be shared are designed to unlock meaningful growth to take brands to new heights.

Internationally acclaimed media science pioneer and best-selling author of The Attention Economy and Viral Marketing, Dr Karen Nelson-Field, leads an impressive lineup of expert guests. Nelson-Field has redefined how the world measures attention in advertising. Her groundbreaking research is featured in Bloomberg, Forbes, and The Wall Street Journal. She will be unpacking key insights from South Africa's first-ever human data on how digital advertising is consumed in the countr...