South Africa, Aug. 28 -- Previdar is a South African digital magazine that celebrates queer African identity. When the Ghanaian government proposed a "Family Values Bill" that would criminalise queer relationships, the brand refused to stay silent.

During Pride Month, Previdar partnered with The Odd Number to launch #ShowGhanaLove. The campaign followed a popular queer South African couple, Lue and Rue, as they took their love to Ghana.

The couple visited some of Ghana's most iconic and heavily monitored landmarks of freedom and independence. They posted their journey on Instagram and TikTok, showing their queer love in a country where LGBTQ+ rights remain heavily contested.

With less than $15,000 in PR spend, the campaign generated $1...