South Africa, Nov. 2 -- That is the gap a CMS migration can leave behind: the technology has changed, but the experience of getting work done has not. For marketers, the value of a new content management system becomes clear after launch, when a campaign changes direction, a product needs updating or a deadline leaves no room for another workaround.

A sound platform decision is only the beginning

There are good reasons for technology teams to lead CMS selection. Security, integration, hosting and maintainability matter. Marketing does not need to become an expert in all of them to have a meaningful role in the decision.

The difficulty comes when marketers are asked to approve a platform without seeing how it will support their work. A ...