South Africa, Aug. 19 -- However, the effectiveness of AI depends heavily on the quality of the underlying knowledge base. Without structured, accurate, and accessible information, even the most advanced AI tools cannot deliver consistent results.

As businesses rush to automate customer interactions, it's important to remember that AI is only as good as the information it uses.

Whether it's chatbots or human agents, access to reliable and up-to-date data is essential for answering questions, solving problems, and providing a seamless experience.

The role of a knowledge base

A knowledge base serves as the collective memory of an organisation. Traditionally, it was a static repository of documents, FAQs, and policies. Today, modern know...