South Africa, Sept. 18 -- "There are good reasons why heritage crystallises around the braai for South Africans," says Brandon De Kock, director of Storytelling for BrandMapp. "First, it's delicious - let's not underplay how universally skilled we are when it comes to cooking over open fires. In part, braaiing is the most famous beat of today's South African culture just because we're simply, undeniably good at it. That kind of exceptionalism is incredibly unifying. But there's nuance to the braai too. And as a later-in-the year counterpoint to the State of the Nation address, Heritage Day invites us to reflect on the mind-state of the nation."

Scan across South Africa's economic divide and there will be noticeably different cuts of meat...