South Africa, July 23 -- Drawing on insights from over six billion emails sent via the Everlytic platform in 2024, the study reveals the 20 top-performing rewards-driven mailers across 16 industries. From eye-popping open rates to loyalty that sticks, this report is a blueprint for using smart incentives to spark engagement, boost click-throughs, and build long-term customer love. While email can be an oft-overlooked marketing tool - Everlytic's research reveals striking insights into the power of incentive-based email campaigns.

Rewards-centric campaigns achieved open rates ranging from the mid-70s to an extraordinary 98.18 per cent, substantially outperforming typical email benchmarks. Click-through rates frequently entered double-digi...