South Africa, June 25 -- TrafficBrand was built to be the second kind.

Founded in Cape Town by Jan Boshoff and Mandy Schreiber, TrafficBrand began with a simple but powerful belief: digital marketing should never be treated as a box-ticking exercise. It should be strategic, measurable, creative, technical and, above all, deeply connected to the real goals of a business.

The agency's story started with two people who brought different strengths to the same ambition. Mandy, with her background in public relations, communications, digital branding, identity design and client communication, brought a deep understanding of how brands connect with people. Jan, with his expertise in web development, paid media and campaign implementation, brou...