South Africa, Nov. 3 -- As South Africa marks Mental Health Awareness Month, De Andrade thinks the conversation needs to extend beyond the demands of the job to consider the people responsible for the ideas that drive the industry forward.

In an environment driven by tight deadlines, constant demands and the pressure to produce more, faster, De Andrade explains that the industry risks losing sight of what makes creativity valuable in the first place: the distinctly human ability to think differently, make unexpected connections and turn ideas into something meaningful.

"Creativity is not a production line. It is deeply human," De Andrade says. "It comes from curiosity, emotion, vulnerability, lived experience and our ability to see conn...