South Africa, Aug. 25 -- In South Africa's creative economy, women power the work, but don't always hold the power. Research by SheSays and Kantar, covering 35 agencies in the country, shows that women account for just 39% of senior creative positions while they cover 82% of mid-level positions in the creative sector.

They dominate the talent pool in advertising and design, yet the title 'creative director' is still far more likely to sit on a man's desk. Now, artificial intelligence is rewriting the rules. It could be the great equaliser - arming women with the tools, visibility, and influence they've fought for. Or it could hard-code the very biases that have kept them out of the top tier. The choice is here. The clock is ticking. Will...