South Africa, Oct. 7 -- Township out-of-home is being imitated faster than it is being understood. If the copies carry only the look, the category pays the price.

The hit

Today The Media Krate opens its new digital home, www.themediakrate.co.za - a living record of the work moving township out-of-home forward. This article names the standard. The website shows the work carrying it.

This year we did more than decorate township walls and give the work a clever name. We turned architecture, movement, culture and commerce into media - then proved it could earn attention, solve business problems and still belong to the place carrying it.

Now the market is repeating the visible moves. Good. That is what influence looks like. But resemblance...