South Africa, Aug. 11 -- We know that the threat of cookies being removed completely has been a threat for quite some time. And while it may seem like a cause for celebration for advertisers, it should be a time for deep introspection and strategising. Apple began removing third party cookies as early as 2017, with a consistent, deliberate quest to have them fully eliminated from the Safari browser which took place in 2020. Google had also been threatening the removal of third-party cookies for a few years, which sent marketers and advertisers into a panic. Due to several reasons including industry pushback, regulation concerns and a more robust approach, Google then announced that they would no longer be removing third party cookies. Whi...