South Africa, July 10 -- When players, business leaders and sporting legends arrived at Zimbali Estate for this year's Absa SuperSport Shootout, they stepped into an event with more than two decades of history and a production partnership that has endured for 14 years.

The 2026 edition marked another milestone for TBWACoastal, through DMY, it's specialist events division, which has worked alongside the Shootout since 2012 to deliver the event's experiential programme, overseeing sponsor activations, hospitality environments and guest experiences that have become part of the tournament's identity.

Now in its 22nd year, the Absa SuperSport Shootout continues to occupy a unique space on South Africa's sporting calendar. The event brought t...