South Africa, Aug. 18 -- The cinema exhibitor has launched a nationwide search for its next SK Squad, a group of content creators who will become the faces and voices of the brand across digital platforms.

The first phase of the search is aimed at passionate movie fans, lifestyle creators and digital influencers who know how to turn their love of cinema into engaging content.

Movie lovers, this one is for you. We are looking for our SK Squad. Stay Close. #SKSquadSearch

What is the SK Squad?

The campaign is looking beyond traditional influencer content, with Ster-Kinekor hoping to find creators who can bring their own personalities and perspectives to the world of movies.

The goal is to build a community of cinema fans who can connect...