South Africa, Aug. 8 -- Both leaders rise from within the agency's own ranks, a deliberate move that reinforces The Odd Number's long-term commitment to growing its own timber and ensuring continuity of its distinctive voice, values, and delivery standards.

The Loeries 2024 Independent Agency of the Year and recent recipient of a globally recognised D&AD Award, the agency's major senior appointments is part of it continuing to shape the narrative of what African creative excellence looks like - and who leads it.

10 years in the industry

The appointments come as The Odd Number marks 10 years in the industry - a decade of independent growth, creative influence, and consistent reinvention.

The agency's work includes culturally defining c...