South Africa, Sept. 7 -- Announced on 31 August, the new flavour will initially be available exclusively through vida e caffe from October, as well as through the Revive online store.

For a young brand operating in the increasingly competitive wellness and functional beverage market, the launch reflects a growing focus on community engagement and using direct consumer feedback to inform product development.

"This launch belongs to our community," says Mark Meyerson, CEO of Revive. "When we asked people which flavour they wanted next, Litchi was the clear favourite. We've spent the past few months developing it, testing it and making sure it lived up to expectations. This is our way of saying thank you to everyone who has supported Reviv...