South Africa, July 3 -- Now in its 16th year, the South African Social Media Landscape Report has established itself as one of South Africa's most authoritative studies of the country's digital landscape. Produced by Ornico in partnership with World Wide Worx and Ask Afrika's Target Group Index (TGI), it combines industry research, consumer insights and expert analysis to help marketers, communicators and business leaders understand the trends shaping social media in South Africa and make more informed, data-driven decisions.

The 2026 report reveals that South African marketers are entering a more mature phase of digital marketing. AI has become standard practice, platform strategies are becoming more selective, and organisations are pla...