South Africa, Aug. 3 -- On the Dot's latest analysis of active local magazines, covering May 2025 to April 2026, points to a market increasingly divided between high-volume accessible titles, a strong medium-price core and premium specialist publications.

For publishers, advertisers, retailers and distribution partners, the message is clear: broad market averages are no longer enough. Better decisions need to be made at category, title, price-point and outlet level.

The medium-price segment is the market's centre of gravity

Magazines priced between R60 and R100 accounted for approximately 63% of units sold in the analysis.

This makes the medium-price segment the market's strongest volume contributor. It appears to offer consumers a wo...