South Africa, Feb. 19 -- Director of storytelling for BrandMapp, Brandon de Kock asks: "If one in six people globally now use AI tools, what does that look like in South Africa's middle class?" BrandMapp 2025 is the latest and largest dataset mapping the consumer behaviours and sentiments of those living in households with R10k+ monthly income.

"What we are seeing is a rate of adoption amongst our digitally connected and digitally skilled consumer class that matches the global average by Microsoft," says De Kock. "Our latest results reveal AI use is already normalised in daily life and/or work for 79% of the South African mid-to-top income earners - that's roughly 11 million people."

While there are many things that keep South Africans ...