South Africa, Sept. 29 -- "Our always-on lives, with screens soaking up our attention, demands more time from us than ever before," says Vilosha Soni, chief marketing officer of PepsiCo, who own the Simba brand. "As a result, the time we spend consciously connecting with others, which is an essential part of being human, is often the first thing that we compromise on.

"With The Together Tastes Better campaign, we set out to re-energise the brand by being progressive and relevant to South Africans through creating and inspiring deeper, more meaningful, and memorable everyday connections. Our intention is to reinforce that Simba is not only about rich flavour in our products, but also a catalyst of social connection."

"The campaign is des...