South Africa, Aug. 1 -- "For the first time, advertisers can browse and instantly activate premium audiences they've never had access to before. It's fast, simple, and exclusive - you get first pick before anyone else," says Gil Sperling, co-founder and co-CEO, Flow.

Most advertisers today are still forced to rely on broad, outdated targeting options - using generic age, geo, and interest-based segments that are no longer fit for purpose in a performance-driven environment.

At the same time, commerce media is booming, projected to exceed $100bn globally by 2026. But unless advertisers are buying through a major retail media network, accessing high-intent first-party data remains fragmented, slow, and out of reach.

To run effective camp...