South Africa, July 29 -- To mark this longstanding strategic partnership, we were honoured with the F25 Supplier Hall of Fame award; a recognition that celebrates more than two decades of collaboration between Sauce and Famous Brands. That's over 20 years of service, insights, and impactful work across some of South Africa's most recognisable brands. But most of all, it represents over 20 years of trust.

"Strategic partnerships are spoken about a lot but rarely survive, let alone thrive. Our relationship with Sauce Advertising is a textbook lesson on successful strategic partnerships."

- Darren Hele, chief executive officer, Famous Brands

For us, this moment is more than a nod to past achievements. It's a reflection of the kind of part...