South Africa, Oct. 12 -- The awards celebrate South African creators and teams working across digital entertainment, brand partnerships and social media, reflecting the growing role of the creator economy in culture and business.

Branded campaigns make the shortlist

The Excellence in Branded Content Award recognises campaigns that bring brands and creators together to produce content designed to connect with audiences.

This year's finalists are:

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The category highlights the role of creative partnerships in developing branded content that goes beyond traditional advertising to engage audien...