South Africa, Aug. 6 -- Roots is South Africa's longest running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behaviour of economically active South Africans.

In 2025 it measured, among others, women's media engagement, including print, TV, radio, social media, Google, YouTube and podcasts.

It found that SA women were well informed, and followed local and international media to keep abreast of daily news. Only 0.9% of women surveyed said they didn't catch up on the news at all.

A total of 67% of female respondents accessed news via their local newspaper or local news site. Although marketers often assume these are older women, the survey showed that 65% of women aged 18-2...