South Africa, July 29 -- This year's Wimbledon tennis tournament was action-packed as always - but in the wake of the event, the internet has been focusing on influencer Mia Zelu, whose courtside images went viral. The reason: because she doesn't exist. Mia and her sister Ana are AI influencers with 169k followers and 267k followers on Instagram respectively. The two are svelte, glowy-skinned, wavy-haired perfection. And, as many a commentator has remarked, they're part of a new cohort of AI influencers perpetuating an impossible, Eurocentric standard of beauty.

As if contoured, photoshopped, filtered, and curated influencer accounts weren't setting the bar impossibly high already, women now get to compare themselves to AI-generated "per...