South Africa, July 20 -- Based at H&M South Africa's head office in Cape Town, Da Conceicao will lead local operations with responsibility for driving growth and profitability while strengthening the fashion brand's local relevance across product assortment and brand communication.

Da Conceicao began his H&M journey more than 12 years ago as a store manager trainee in London. Since then, he has built a broad international career across retail operations, expansion, sales and human resources, holding leadership roles in markets including the United Kingdom, Japan, Chile, South Africa and most recently Turkey.

He has a long-standing connection to South Africa, having previously served as area manager before returning as interim sales mana...