South Africa, July 23 -- Traditional CX solutions measure experience-based loyalty to retain existing customers. But businesses need to better understand and strengthen the contribution of their brand experiences to drive long-term growth.

Enter ExperienceEvaluator, the rapid and cost-effective customer experience (CX) solution from Kantar, enabling brands to benchmark and optimise customer experiences wherever they happen, accelerating business growth by driving more people to their brand, and ultimately win against the competition.

Delivering results in as few as four days, ExperienceEvaluator's insights enable CX teams to rapidly evaluate how audiences react, engage and connect with brands. Using direct customer feedback from Kantar'...