South Africa, March 11 -- Desk research

Titled Shaping Global Perceptions: Africa's Most Impactful Country Brands in 2025, the report positions country branding as a strategic tool, arguing that global perception increasingly influences tourism, investment and diplomacy.

However, the ranking is not based on public opinion polling or large-scale quantitative data. Instead, the study describes itself as a "rigorous editorial analysis" conducted by the Rebrand Africa editorial committee, drawing on desk research and monitoring of open sources throughout 2025.

According to the report, researchers analysed observable events and activities including major cultural and sporting events, tourism and investment campaigns, diplomatic initiatives,...