South Africa, June 15 -- ReachPlayers, the in-game advertising network connecting brands and agencies to audiences inside Roblox, Fortnite, Minecraft, and more, has been selected as one of 18 companies joining the IAB's task force to define how gaming is bought and sold as a media channel.

The IAB, the trade body responsible for the standards that underpin digital advertising, is convening a small group of companies to establish the frameworks brands and agencies need to invest in gaming with confidence: agreed measurement methodologies, brand suitability standards, and buying models that sit comfortably inside a media plan.

For ReachPlayers, the invitation connects directly to what the company has been building since launch: in-game me...