South Africa, March 3 -- In her new role, Peter will support the agency's overall strategic direction, talent development, and client leadership. In addition, she will have a strong focus on bolstering Razor's crisis communications function.

"Ima's appointment marks an important milestone for Razor as we look to the future of the agency," said Sharleen James, managing director of Razor PR.

"She is an exceptional strategist and trusted advisor, with an unparalleled depth of experience in reputation management across Africa.

"Her leadership will be instrumental as we continue to grow our crisis, corporate and strategic advisory offering."

Reputation management

Peter previously served as head of corporate and business unit director at R...