South Africa, Oct. 13 -- Announced by the Broadcast Research Council of South Africa (BRC), this follows an extensive RFP process, managed by Independent Agency Selection (IAS).

A comprehensive system design commenced in July, with data collection phase starting in September 2025.

It is expected that GFK will deliver the first initial insights to the market in Q1 2026.

Gary Whitaker, CEO of the BRC, says they are pleased to partner with GfK Media Measurement for the next chapter of radio audience measurement in South Africa.

"The selection process was thorough and competitive, and GfK's proposal stood out for its commitment to methodological rigour and proven global expertise.

Whittaker adds, "This solution will provide the industry ...